Becoming Guru of Digital Marketing – Level 1

Course ID

ECOM0301

Campus

Global Campus

Instructor

Method

Instructor Led

Pre-Requisites

ECOM0300

Fee

40,000

Outline

Step into the premier hub for becoming a Digital Marketing expert – The Comprehensive Digital Marketing Course. This all-encompassing program eradicates the necessity for multiple investments in digital marketing courses, providing a one-stop solution for individuals ranging from business owners and social media marketers to newcomers and freelancers. Tailored to address diverse digital marketing requirements, this course is your comprehensive guide in the realm of digital marketing.
Pre-Requisite: Become a Guru of Digital Marketing – Level 0 (ECOM0300)

Content Marketing
Sales Psychology
Copywriting
Digital Marketing Channels
Google Ads & Remarketing
- ● Introduction to Google Ads tool
  1. Managing Multiple Business Accounts with Google
  2. Keyword planner
  3. Creating campaigns
  4. Linking accounts
  5. Responsive ads & audiences
  6. Bidding Strategies
- ● YouTube Ads
  1. Creating your 1st video campaign
  2. Types of YT Ads
  3. Create your own Channel.
  4. Customize your channel.
  5. YouTube Studio Overview
Search Engine Optimization
- ● Introduction
  1. 3 major SEO steps
  2. Keywords Conversion & Bounce
  3. The 2 Types of Keywords
  4. Competitor Keyword Research
  5. Google Keyword Planner
  6. Google Trend
  7. Keyword Validation
  8. Website Analysis Tools
- ● On-Page & OFF-Page SEO
- ● Google Search Console
- ● Sitemap
- ● Indexing
- ● Page Speed
- ● SSL Certificate
- ● Best Practices
- ● Advance Link Building
- ● Competitors Traffic Channels
- ● Social Media & resources
Facebook Ads
- ● Introduction to Facebook Marketing
  1. Type of Campaigns
  2. Types of Ads
  3. Placements
  4. Audience and Interests
  5. Ad Creatives
  6. Best Practices
  7. Ad Copies
  8. Call to Action Buttons
  9. Create Mock-ups on Facebook
  10. Competitor Ads Review
  11. Case Studies
- ● Difference B/W Business Manager and Boost Post
  1. Creating account on Facebook Business Manager
  2. Complete Overview of Facebook Business Manager
Facebook Marketing
- ● Creating your 1st Campaign
- ● Defining Objective to your Campaigns
- ● A/B Testing
  1. Identify the best results.
  2. What Metrics you should consider
- ● Saved Audience
- ● Custom Audience
- ● Retargeting
  1. Creating Pixel
  2. Pixel Installation
  3. Lookalike & Custom Audience
  4. Explore Retargeting Options on Facebook & Instagram
- ● Budgeting
- ● Campaign Management
- ● Campaign optimization
- ● Analyzing your best campaigns
  1. What you should pick from your Precious Campaigns.
  2. Identify best creative working in your case.
  3. Identify which audience set you should carry for future campaigns.
- ● Getting Leads from Facebook & Instagram
Instagram Marketing
- ● Creating your 1st campaign for E-Commerce
- ● Previous Campaigns overview
- ● Introduction to CBO
  1. When to switch for CBO Campaigns
  2. Why you should opt for CBO.
- ● Ad Types for E-Commerce
- ● CTAs for E-commerce
- ● Introduction to Facebook Analytics
- ● Tracking your Facebook campaign with Google Analytics
- ● Collection Ads for E-Commerce
- ● Instant Experience for E-Commerce
- ● Catalogue Integration on Facebook
  1. Creating Product sets
  2. Creating collections
  3. Integrating Pixel with your catalogue

Duration	Place	Mode	Focus	Instructor
48 Hours (2-Months)	Excelators	Instructor Led	Digital Marketing

Digital Marketing Media Technology Graphic Concept

Why Choose This Course

This isn’t just a course; it’s a whole university degree condensed into one incredibly affordable package. Get ready for a highly practical learning experience right from the first class.

Course Goals

Grow Your Business Online
Get Hired as a Digital Marketing Expert
Work as a Digital Marketing Freelancer

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Outline

Why Choose This Course

Course Goals

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Excelators

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